Google Ads is an online advertising platform that allows your business to display ads on Google’s search results and partner websites. You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website. About Author Aditi Shrivastava Marketing & Sales Executive Aditi Shrivastava is a Marketing & Sales Executive who writes about digital marketing, business growth, and customer-driven strategies. She enjoys breaking down complex ideas into simple, actionable insights, blending real-world marketing experience with data-backed thinking. Her blogs reflect hands-on learnings from working closely with brands, campaigns, and evolving market trends.